To achieve great results, you need great marketing. Take the first step, contact Root23 today.
No cookie-cutter marketing here.
Your brand is a philosophy deeply rooted in your business’s strategy and culture. It’s the difference between you and your competitors that makes a difference to your customers. Our creative approach and impeccable execution captures your unique brand and defines your place in the market.
AVANT: Branding
See how we helped Master Agent AVANT build a brand that reflects their innovative, disruptive culture. With the launch of AVANT’s new branding, website and other digital assets, and the Swagger campaign, we immediately made an impression on the channel. Today, AVANT’s brand is one of the most recognizable in the industry. As CEO Ian Kieninger put it, “Root23 brought our brand to life!”
Mobility.Me: Branding
Mobility.Me is a women-owned startup that wanted to establish their brand and launch their business into the world. They came to us with a vision for their brand’s mark to be emotive with a warm and fun disposition. We delivered Beam. You should meet her.
The TCA: Digital
TCA was the first-ever industry association for the channel. Having been around so long, they were faced with the need to update their image to show they have evolved with the industry. Though they are no-longer in business, their impact on the industry will be felt for years to come.
Bridgepointe: Digital
Bridgpointe Technologies is a Master Agent with a twist. Their partners carry a Bridgepointe business card and operate as independent sales consultants under their banner. They challenged us to refresh their brand and create a website with two distinct user journeys, whose paths should not cross.
Birch: MarCom
After years of success selling classic voice services like POTS, Birch came to us looking to raise their brand’s profile in the channel and get the word out about their legacy as a POTS provider while cementing their name as a player in the cloud business.
AVANT: Channel Partners
The Channel Partners Conference and Expo and the Channel Partners Evolution events are the biggest and most important in the business. If you’ve been to one of the shows recently, you’ve seen our work for AVANT. They have a huge presence and tasked us with giving each a visual identity, message, and marketing mix while tracking results and providing intelligence to support their efforts.
AVANT: Awareness
When your mission is to disrupt an industry you don’t walk on eggshells. AVANT came to the channel to make noise and the Swagger campaign did just that. Swagger dropped the AVANT brand’s positioning on the market like a sledgehammer.
Datatel Solutions: Demand Gen
Master Agent Datatel Solutions asked us to design a demand generation marketing campaign for their newest addition to their portfolio, Cmpute.io, unique service that connects users to available AWS spot instances. We needed a design solution that captured the Cmpute.io and Datatel brands, packaged in a sexy look and feel that would appeal to the Silicon Valley developer persona that represents their key line of business user.
