We mostly talk about user experience in the context of your website or app development these days, much the the chagrin of it’s founder and most user experience professionals. For example, our own head of UX, Gregg Lulofs, can’t help but cringe when the letters UX come out of my mouth, because he understands it … Read more
All of your marketing efforts, whether email marketing, content marketing, social media marketing, whatever, should ultimately be to drive users back to your website. Content is the number one driver of traffic to your website. Driving traffic to your website is like pouring opportunities into the top of a funnel. Content can be blog posts, … Read more
Halloween is right around the corner and with it will come generic Halloween-themed marketing concepts. SPIFs from carriers all have spooky designs, emails on the iAgent Network will bear cliché stock photo monsters and ghosts, and Halloween inspired puns will abound in content. While that strategy is at home in B2C marketing, in my opinion, … Read more
Somebody close to me had a medical scare this past weekend. She had a mini stroke last year and, for the second time since, felt symptoms of another stroke. It turns out it wasn’t but while we visited with her waiting for further testing, I had my first encounter with this thing: This Johnny 5 … Read more
Interlinking, or Internal linking, is an SEO tactic that’s important to use in your content marketing. When you create a page or blog post with content, you want to find opportunities to link to other pages or blog posts on your site. Like this from another blog post… Because this article is down-and-dirty, I won’t … Read more
Yesterday I was a presenter on a Webinar called Is it Time for a Website Overhaul? for the TCA. I presented a framework for the audience to objectively evaluate their website to see where they need improvement or if it was time for an overhaul. Some of the key concepts we discussed were visual design … Read more
It’s the foundation of all of your marketing efforts. Your first impression. The hub to all of your marketing spokes. In my estimation, the most important, and most neglected of all. It’s your website. Having a clean, well designed and modern website that performs its purpose, is intuitive to use and that supports your strategy … Read more
Shawn Cordner 10/18/16 We try to plan ahead but sometimes a client drops something in your lap at the last minute and you just have to roll with it. That happened yesterday when one of our clients got a message about a webinar one of their vendors was holding today and they wanted to help … Read more
In our last post, we talked about how making your website the hub of your marketing will improve the effectiveness of your channel marketing efforts. Another area to improve the performance of your website and online marketing is through the use of landing pages. A landing page is built for a single purpose, usually to … Read more
