I just listened to a great episode of the 99% Invisible Podcast called McMansion Hell: The Devil is in the Details. If you haven’t ever heard of 99% Invisible, it’s a podcast “about all the thought that goes into the things we don’t think about — the unnoticed architecture and design that shape our world.”, … Read more
Where’d we leave off? Oh yeah, we just talked about how important it is to break the 80/20, and that the place to start is by targeting your partner recruitment and channel marketing efforts. Now let’s deal with the partners you have. Here are a few strategies to get more partners active, and the active … Read more
Getting over the 80/20 rule is a common challenge faced by channel marketers and channel organizations of all kinds. The name “80/20 rule” alludes to channels that get 80% of their revenue comes from 20% of their partners, or alternatively, that 80% of their partners are inactive while 20% are regularly producing. Inactive or underperforming … Read more
