The Robot Neurologist and the Human Side of What We Sell

Somebody close to me had a medical scare this past weekend.  She had a mini stroke last year and, for the second time since, felt symptoms of another stroke.  It turns out it wasn’t but while we visited with her waiting for further testing, I had my first encounter with this thing: This Johnny 5 … Read moreThe Robot Neurologist and the Human Side of What We Sell

What’s Interlinking? A Down and Dirty Explanation.

Interlinking, or Internal linking, is an SEO tactic that’s important to use in your content marketing.  When you create a page or blog post with content, you want to find opportunities to link to other pages or blog posts on your site.  Like this from another blog post… Because this article is down-and-dirty, I won’t … Read moreWhat’s Interlinking? A Down and Dirty Explanation.

Nobody Wants Your Message Shoved Down Their Throat

Yesterday I was a presenter on a Webinar called Is it Time for a Website Overhaul? for the TCA.  I presented a framework for the audience to objectively evaluate their website to see where they need improvement or if it was time for an overhaul.  Some of the key concepts we discussed were visual design … Read moreNobody Wants Your Message Shoved Down Their Throat

Use Landing Pages to Capture Marketing Qualified Leads

In our last post, we talked about how making your website the hub of your marketing will improve the effectiveness of your channel marketing efforts.  Another area to improve the performance of your website and online marketing is through the use of landing pages.  A landing page is built for a single purpose, usually to … Read moreUse Landing Pages to Capture Marketing Qualified Leads