Flashy Features Don’t Make for Great Website Design

I just listened to a great episode of the 99% Invisible Podcast called McMansion Hell: The Devil is in the Details.  If you haven’t ever heard of 99% Invisible, it’s a podcast “about all the thought that goes into the things we don’t think about — the unnoticed architecture and design that shape our world.”, … Read moreFlashy Features Don’t Make for Great Website Design

How to Break the 80/20 Rule with Channel Marketing

Getting over the 80/20 rule is a common challenge faced by channel marketers and channel organizations of all kinds.  The name “80/20 rule”  alludes to channels that get 80% of their revenue comes from 20% of their partners, or alternatively, that 80% of their partners are inactive while 20% are regularly producing.  Inactive or underperforming … Read moreHow to Break the 80/20 Rule with Channel Marketing