All of your marketing efforts, whether email marketing, content marketing, social media marketing, whatever, should ultimately be to drive users back to your website. Content is the number one driver of traffic to your website. Driving traffic to your website is like pouring opportunities into the top of a funnel. Content can be blog posts, … Read moreMake your Website the Hub of Your Marketing
Halloween is right around the corner and with it will come generic Halloween-themed marketing concepts. SPIFs from carriers all have spooky designs, emails on the iAgent Network will bear cliché stock photo monsters and ghosts, and Halloween inspired puns will abound in content. While that strategy is at home in B2C marketing, in my opinion, … Read moreStop Sending Holiday Marketing Messages to Your Partners and Customers
Somebody close to me had a medical scare this past weekend. She had a mini stroke last year and, for the second time since, felt symptoms of another stroke. It turns out it wasn’t but while we visited with her waiting for further testing, I had my first encounter with this thing: This Johnny 5 … Read moreThe Robot Neurologist and the Human Side of What We Sell
Interlinking, or Internal linking, is an SEO tactic that’s important to use in your content marketing. When you create a page or blog post with content, you want to find opportunities to link to other pages or blog posts on your site. Like this from another blog post… Because this article is down-and-dirty, I won’t … Read moreWhat’s Interlinking? A Down and Dirty Explanation.
Yesterday I was a presenter on a Webinar called Is it Time for a Website Overhaul? for the TCA. I presented a framework for the audience to objectively evaluate their website to see where they need improvement or if it was time for an overhaul. Some of the key concepts we discussed were visual design … Read moreNobody Wants Your Message Shoved Down Their Throat
It’s the foundation of all of your marketing efforts. Your first impression. The hub to all of your marketing spokes. In my estimation, the most important, and most neglected of all. It’s your website. Having a clean, well designed and modern website that performs its purpose, is intuitive to use and that supports your strategy … Read moreIs Your Website Working for You?